Mia Consalvo and I recently published this co-authored “manifesto” piece in the new journal Social Media + Society, edited by Zizi Papacharissi.
Abstract: In this manifesto, we argue that social media research needs to take the broader field of game studies in the exploration and understanding of social media. Many of the results, theories, and concepts developed in the study of games has significant implications for the study of all social media. Of course, game studies should be paying attention to social media research too.
Link to the article [HINT: It is open access].