Day 2 started off with Ruben Steige of Millions of US talking about Social Experience Design. I think one of the key takeaway elements of this talk is that, “entertainment has always been social.” In part because of a second shift in how people interact with media Ruben spent the majority of his talk examining the role that game theory and game design has come to mean for all media. The interactive shift that the web represented five to ten years ago is now giving way for a second shift that is even more fundamental. That shift has to do with the shift toward social media.
Nov 072008